Newspaper advertising has
been flourishing for decades now. Small and large business owners, individuals,
etc. take the help of printed news journals to market and promote their
offerings. Newspapers not just work well in the case of commercial advertising
but other categories also see a large number of ad requests for instance
Matrimonial, Lost and Found, Property, Situation needed, etc.
WHO IS THE AUDIENCE FOR NEWSPAPER ADVERTS?
It is a well known fact
that newspapers provide audience reach, that online channels are unable to
give. It is because online audience is limited when compared with the ones that
read newspaper. Mostly, young and middle aged people are tech-savvy, the ones
that are old and wise seldom approach laptops or computers to get acclimatized
with the latest happenings. These people usually prefer the tried and tested
formula and the conventional method i.e. the newspapers.
HOW CAN YOU GET YOUR AD PUBLISHED IN A NEWSPAPER?
Well it’s a very simple
process and there is no rocket science involved in it! You simply need to choose
the method to book your ad i.e. online or offline. In the online method you can
just hop the website, select the newspaper and the edition of your choice, the
category of the advert, the ad format or type i.e. classified text ad,
classified display ad or display ad, make the payment and confirm your ad
booking. Your ad slot will be booked within minutes with just a few clicks! You
can do this sitting anywhere and at anytime.
Another method is offline
method wherein you need to pay visit to the nearby branch of the newspaper that
you choose for your advert and then make your bookings.
HOW TO CHOOSE THE NEWSPAPER FOR ADVERTISING?
You can choose
any newspaper of your choice that suits your requirements the best. Go for advertisement in Times of
India as the paper is a popular
national daily and hence Times of India advertisement will provide you access to a large audience with a single ad
post. You can also select regional newspapers for publishing advert.
Newspaper advertising is one of the effective ways of promotion and
marketing so do not miss a chance to book ad slot for the same.
